D Magazine's Business Model: The Power of Strategic Event Marketing
D Magazine, a prestigious media organization and magazine publisher, has been serving the Dallas area since 1974. Offering a range of publications tailored to specific niche markets, the company organizes between 50 and 55 community events annually. These gatherings not only foster deeper relationships with consumers and enterprises, but also play a crucial role in bolstering the D Magazine brand and advancing its business objectives.
Navigating The Challenges Of The Pandemic
The COVID-19 pandemic brought with it numerous challenges, including the need to transition from in-person to virtual events. D Magazine needed a comprehensive event platform capable of handling ticketing, streaming, and other essential features. In addition, they were looking for a solution that could seamlessly transition back to in-person events once the pandemic subsided.
Accelevents All-In-One Solution: Perfect For Branded Events In Any Format
Accelevents emerged as the perfect solution for D Magazine, ticking all the right boxes for virtual and in-person events. Rachel Gill, Sales Manager at D Magazine, shared her experience:
"Accelevents had everything we needed to customize and match our branding. We also continued with the Accelevents platform because we knew we had the capability to switch back to virtual if needed."
What Made Accelevents Stand Out From Competitors
D Magazine chose Accelevents over alternatives like Eventbrite and Hopin because of its powerful customization options and excellent email capabilities. Additionally, the software offered a level of control that allowed D Magazine to make quick changes to the platform without having to involve third parties.
Positive Results and Stand-Out Features
D Magazine successfully transitioned back to in-person events in 2022; their event team continues to use Accelevents for their ticketing and registration needs.
Rachel highlights three platform features that were crucial to her decision of staying with Accelevents:
Branding: Accelevents enabled D Magazine to easily modify branding, colors, and fonts to match each event's unique look and feel.
Email Capabilities: The platform allowed for seamless communication with attendees, comparable to dedicated email services like MailChimp and HubSpot.
Hands-On Control: Accelevents provided the ability to implement platform configuration changes quickly and efficiently without third-party involvement.
Rachel also praised Accelevents' exceptional customer support, noting that "they have been highly responsive and very helpful."
D Magazine's commitment to the Dallas community is exemplified by their multitude of annual events, all of which are made more impactful through the use of Accelevents. By leveraging the platform's flexibility and ease of use, D Magazine not only successfully navigated the obstacles presented by the pandemic, their events remain of the highest quality and are closely aligned with 2023 business objectives. As Rachel attests:
"Accelevents meets all of our ticketing and registration platform needs."
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