Accelevents Solution Monday case study I Virtual Events

Solution Monday is a specialized marketing firm using behavioral analytics and highly personalized content to maximize leads for technology companies, particularly in data infrastructure, SaaS, and cloud industries.

“We used our event consulting experience to develop a process for building and delivering events that we believed was better for the attendee, better for the client. better for the vendor, better for the speakers. So, we created Solution Monday.”

Solution Monday focuses on customers in technology and data-driven companies. Their events are primarily virtual, free to attendees, and attract 400 - 5,000 registrants per event. Over the past four years, they’ve hosted 25,000+ attendees across 11 - 12 events. While they attract 2 - 10 sponsors per event, they are kept minimal by design to prioritize content authenticity. 

Their event approach is simple. They have a “content-first” event marketing philosophy. They are hyper-segmented and use session-specific marketing. Lastly, they carefully curate sponsors, session development, and follow-up to maximize ROI for all stakeholders: attendees, sponsors, and speakers. 

“We don't think of ourselves as an event production company or a media company. We're really more of a marketing company, operating super intentionally for the ultimate ROI of our stakeholders.”

What Matters Most to Solution Monday in an Event Management Platform

When evaluating event management platforms, Solution Monday prioritized the following:

• Reliability
• Customer Service
• Easy registration and access for attendees
• Data and Analytics at the session and attendee level

Accelevents and Solution Monday: Platform Strengths

With four years of experience using the platform, Solution Monday saw extremely high uptime and a very low incident rate. Their only issues are almost always traced to end-user errors, such as password regeneration tools, not platform failures. Their pre-event testing is rigorous. Solution Monday hires testers to test every aspect of the platform before events, pushing every button and checking every setting. This gives their team confidence to rely on Accelevents during high-stakes live events where there is no room for error. 

“If the event has problems, you look like an idiot no matter what. Accelevents has kept us looking great event after event.”

Easy registration and access continue to be standout features for Solution Monday. This includes simple re-entry for repeat attendees within and between events to help boost re-registration rates. 

• Simple re-entry for repeat attendees within and between events — boosting re-registration rates.
• Ease of on-demand access is critical for Solution Monday's follow-up strategies.
• Flexible Progressive Registration - increasing personalized experience with no wasted effort, further increasing registration rates and overall attendee value

On Accelevents’ Reliability: "Fantastic uptime. I can count on one hand the issues we've had in four years — and they were tiny."

Customer Support and Overall Customer Service

On Customer Service:

"There are many reasons we stick with Accelevents, but Customer service is the number one. It's better than almost any other SaaS company we deal with."

• Dedicated account manager for 4+ years, praised for consistency and true partnership.
• Fast, real-time support from chat teams — they created a full test environment to answer questions and remove uncertainty. 
• Proactive follow-ups after events to ask how it went are “rare in SaaS customer service today”.

“Your customer service team is amazing. You truly understand the urgency of events — you operate like wedding photographers: you get one shot to get it right.”

• A customer-first mentality even post-sale; not just ticket support, but genuine relationship-building.

Flexibility & Integrations

Solution Monday intentionally turns off features to create focused, minimalistic event experiences – “but the features are there if we want them”. This reduces unnecessary complications for attendees and helps the Solution Monday team create customizable attendee journeys based on content interests. Most of the major integrations are already available, but the Accelevents’ team can quickly create new custom integrations when needed.

Menu-style platform approach:

• Accelevents is amazingly intuitive. We’ve had new employees become productive with the platform almost instantly.  An amazing accomplishment given the breadth and depth of the platform
• Accelevents allows selective usage of features. Avoids the trap of “feature bloat” that plagues many event platforms.

“I hope no customer uses every feature. Events should be intentionally designed — not overloaded.”

Analytics & Reporting 

Solution Monday’s success heavily depends on Accelevents’ behavioral analytics. The session-by-attendee export (called the "behavioral map") is the most critical feature.This helps enable:

• Sponsor lead scoring.
• Post-event personalized sales outreach.
• Content planning for future events.
• Audience segmentation for ongoing marketing.

“We don't just dump registration lists into HubSpot. We use behavioral data to drive meaningful conversations after events.”

One example is when a sponsor notices an attendee engaged in two cloud cost sessions. They receive a highly relevant and personalized follow-up email: “By what percentage are you trying to drop your cloud costs and when?”   — not just a generic “thanks for attending” message.

Key Challenges in Lead Development

Like many organizations, data fragmentation was a common issue for Solution Monday. It was difficult for them to pull useful insights from attendee behaviors aside from raw registration data. High churn in the tech sector created another challenge with frequent job changes making traditional database maintenance difficult. Lastly, sponsor follow-up was not impactful and filled with generic touchpoints and content.

How Solution Monday Addresses These Challenges

1. Session-based segmentation:

Allows them to market individual sessions, not just the event. This helps their team tailor follow-up based on session interests across multiple activities, not just a single session.

"That session-by-attendee export? That's gold. It's the first thing I send after every event."

2. Minimalist data collection:

Fewer form fields at registration = higher conversion rates. Registration remains simple and smooth with progressive registration available if needed to collect only the most valuable information for each attendee. No LinkedIn fields are required and optional enrichment can be done later.

3. Manual and AI-aided matching:

Early on, they relied on using physical sticky notes and whiteboards. They’ve now evolved into natural language processing to connect past session interests to new content. 

4. Lead scoring by behavior, not just attendance:

Attendee engagement is a key component of our platform and Solution Monday uses Q&A, polls, event chat, and resource downloads to monitor attendee intent signals and prioritize follow-up.  

5. Post-event behavioral exports:

This helps keep their team aware of who is engaged with their events. Some of the reports they use include: session attendance, questions asked, poll responses, and chat engagement. 

6. Informed and engaged sponsors: 

Sponsor education is a key component of their success. They host pre-event workshops on how to use attendee behavioral data for follow-up and encourage the involvement of customers in sponsored sessions in exchange for discounted sponsor rates.

The Results

Solution Monday’s practices, powered by Accelevents, have led to:

• 45–50% attendance-to-registration rates (stronger than industry average for virtual events).
• High re-registration rates across multiple events.
• 25,000+ attendees across 11–12 events.
• Strong sponsor satisfaction and repeat sponsorships.

Solution Monday also successfully launch a new product called Stack Wizard — a compatibility tool — directly informed by session behavior analytics.

On Marketing Strategy: "We're marketing content — not events. That's why we get higher registration and better lead quality."

Conclusion

Solution Monday has proven that with careful event design, meaningful data usage, and a hyper-focus on attendee experience, virtual events can not only survive but thrive. Accelevents has been a core partner in that success — providing the reliability, support, flexibility, and analytics needed to power smarter events and better lead generation.

Their relationship highlights what’s possible when technology and human marketing expertise work together, and offers a roadmap for any organization looking to elevate their event outcomes.

Full conversation here