product launch event management

Elevate Your Product Launch With An End-To-End Event Platform

Inspire and educate customers about your product, no matter where they are in the world. We support virtual, hybrid, and in-person product launches of any size and complexity.

Book a demo
Branded product launch event page, VIP badge, and event app home screen
Product launch event page being branded in the website builder with logo, text, button, and icon blocks

Amplify excitement for your brand & product

Drive brand awareness by transforming your product launch into a memorable experience that reflects your event theme at every touchpoint:

Create a stunning, branded event page with a custom URL.
Send branded email teasers, registration confirmations, and reminders.
Customize your event badges, mobile app, and check-in kiosks with your branding.

Build flexible registration paths to accommodate your audiences

Effortlessly build advanced registration workflows that adapt to any product launch:

Create unlimited registration categories: channel partners, existing and potential customers, employees, speakers, industry experts.
Add custom fields and conditional logic to capture special information such as product interest areas or travel details.
Include add-ons like merchandise, VIP launch party access, hands-on product demonstrations, and more.
General admission and VIP ticket types with prices and Register Now buttons
Staff check-in list in the event app beside a branded self check-in kiosk with QR code and search options

Streamline the check-in & badge printing experience

Accelerate the event check-in and badge printing process:

Scan QR codes to check attendees into the event venue or into specific sessions.
Set up check-in kiosks to enable attendees to self-check and print their badges.

Effortlessly manage agendas, sessions & speakers

Create a value-packed event agenda that showcases your new product to everyone:

Craft multi-track agendas with concurrent sessions and multiple speakers.
Add sessions and speakers individually or upload them in bulk.
Edits will update the agenda in real time, both on the web and app!
Manage Sessions and Speakers list in the event admin showing session types, speakers, and registrant counts
Product launch activity feed in the event app beside two attendees talking at the event

Boost onsite engagement with a mobile app

Provide onsite attendees with a user-friendly event app that keeps them engaged and connected throughout the event:

Build anticipation with an engaging welcome video.
Event attendees can build their personalized agenda, browse the attendee directory, connect, chat, and send meeting requests.
They can also engage with content-rich booths to learn more about your products and services.
Gather feedback and make everyone feel heard through polls, surveys, and Q&A.

Expand your reach with our Virtual Event Hub

Bring your virtual event audiences - customers, influencers, the press - into the heart of the action:

Offer diverse virtual event formats: keynotes, product training seminars, workshops, breakout rooms, lounges, and more.
Live stream sessions and record them for easy on-demand access.
Connect customers with similar product interests using interest-based matchmaking.
Product launch keynote streaming in the virtual event hub with chat, an activity stream, and a leaderboard
Gamification challenges and leaderboard beside attendees celebrating a team activity

Engage hybrid audiences with exciting challenges

Introduce playful competition to engage event audiences globally and make your product launch unforgettable.

Award points for actions like filling out attendee profile information or participating in educational sessions.
Display top performers on a leaderboard within the App and the Virtual Event Hub.

Refine your event marketing with data insights

Track key event metrics to help create even more impactful corporate events next time:

Report on registrations, attendance, session attendance and engagement, and more.
Create target audience lists by filtering based on demographics or audience behavior.
Product launch analytics showing registrations, attendance, session duration, and registrations by ticket type
Accelevents connected to integrations including Salesforce, HubSpot, Marketo, Zapier, Slack, and Zoom

Integrate event data into your business systems

Automatically push event data to leading CRMs like HubSpot, Salesforce, or Marketo, or work with us to build custom integrations via the Accelevents API.

Ready to elevate your next product launch?

Book a demo with Accelevents today and discover how to leverage our event management platform to transform your product marketing strategy.

We’d love to hear more about your next event!

Request a Demo
Trusted by
G2 rating: 4.7 out of 5 stars
Capterra rating: 4.7 out of 5 stars

FAQ

Strong product launch event ideas include a live keynote reveal, hands-on demo stations, a VIP preview for top customers, partner briefings, and a press session. Stream the reveal as a hybrid event so remote customers and press watch live, then share recordings and branded follow-up emails to keep interest building.

Use Accelevents’ integrated email marketing tools to send targeted invites, exciting countdowns to build anticipation, and personalized follow-ups to ensure a lasting impression.

To expand your event's reach with Accelevents, quickly share your event page URL on social media platforms such as LinkedIn, Facebook, and X as soon as your event page goes live. For added engagement, create a unique event hashtag.

The Snöball integration adds a share pop-up at the end of registration, so every new registrant is invited to promote your launch to their own network. You add Snöball’s script to your event website’s Custom JavaScript settings in Accelevents, and the pop-up appears after each completed registration.

Absolutely. Offer channel partners multiple sponsorship opportunities in the event app and the virtual event hub. This adds credibility and additional value to your event, making it more appealing to your target market.

Start with the audience and the goal, such as pipeline, press coverage, or partner enablement. Pick a format, then build a branded event page with registration categories for customers, partners, press, and employees. Plan the agenda around the reveal and hands-on demos, promote with email teasers, and track registrations, attendance, and engagement to measure the launch.

Stream the keynote and demos into the Accelevents virtual event hub through Accelevents Studio or your production team’s encoder over RTMP. Attendees watch, chat, answer polls, and ask questions in the same session view, then join breakout rooms or workshops for deeper product training. Record each session so people who missed the launch can watch on demand.