Accelevents One Model case study I In-Person event

Cheyenne Weiss is the Senior Marketing Director at One Model, an AI-powered People Analytics platform that connects people and data to make HR data accessible and actionable. When their executive team decided to double down on field marketing events for their sales team, Cheyenne knew they had a problem.

They didn’t have a way to scale their event program. Events were too time-intensive for the marketing team to build. Custom landing pages, personalized emails, and manual calendar invites were too complex with their existing systems and took too long to deploy. 

One Model Challenges:

• Scaling their event program
• Time-intensive event build out
• Building custom landing pages
• Sending personalized emails 
• Delivering manual calendar invites 

“I knew we needed a solution, and that is why I turned to Accelevents. Everything in their solution is exactly what we need.”

How Accelevents Helped One Model Achieve Their Goals

Accelevents integrated directly with HubSpotallowing data to flow seamlessly from system to system from the moment someone registers to the moment they are checked in. This provides the One Model team full visibility into registration data, enabling them to understand their audience and take action before, during, and after the event. Another key area of focus was scale. With Accelevents, Cheyenne and her team could spin up new event templates and landing pages within 24 hours of an event request coming in, allowing the sales team to start building their invite list right away. 

How Accelevents helped: 

• Direct integration with HubSpot 
• 24 hour turn around on event launches
• Enabled sales to send invites faster
• Automated attendee communication

With no limit on the number of organizers who can access Accelevents, One Model is able to invite their partners who they co-host events withh into the platform. This flexibility keeps everyone is on the same page for guest tracking and follow-up preventing attendees from receiving duplicate communications With no user limits, various team members and partners can also jump into their platform to make tweaks and build reports on the fly.

This helps limit bottlenecks for Cheyenee’s team and ensures everyone can access what they need within the platform. When evaluating platforms, Customer Support was critical for One Model. When it comes to events, they knew that getting an answer when you need it is a non-negotiable.  The 24/7 support from a real person gave the One Model team the confidence they needed to scale their event program. 

“Customer support at Accelevents is really unmatched. As soon as I got stuck, within a matter of seconds, I had somebody answering my question and helping me get through it so I could move on and get us ready for that event.”

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Watch full interview here

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