ACCELEVENTS IAM CASE STUDY

“You have a top-notch team. Marvin and Ariane went above and beyond - building an API integration that seamlessly connected with IAM’s primary registration and membership database, customizing the app to support all the attendee search filters we needed, and ensuring every custom field was populated correctly. On site, everything just worked. This was one of the most flawless event experiences we’ve ever had.”

Adam Lewis, Director of Technology Solutions at MMS

Background

For years, The Internaional Association of Movers’ (IAM)  Annual Meeting & Expo has been the go-to event for the global moving industry - a place where top professionals connect, learn, and grow their businesses. But with over 2,000 attendees checking in over a 120 minute period, managing registration, badge printing, and networking tools efficiently had become a challenge.

IAM was already running a solid event, but they saw an opportunity to streamline, modernize, and create an even better first impression. The big question: How do we make check-in fast, badge printing effortless, and networking more intuitive?

That’s where Accelevents stepped in. With the right technology in place, IAM completely reimagined its event experience. Attendees checked in, grabbed their badges, and jumped straight into networking - no lines, no confusion, no wasted time.

Here’s how they made it happen.

The Challenge

As IAM’s events kept growing, so did the demands on their team. They needed to tackle:

• High-volume check-ins – Thousands of arrivals in a short time meant long lines could form fast.
• Custom badge printing – Every name badge needed to display the right info, including photos, roles, and credentials.
• Boosting event app engagement – Attendees expected an easy way to find the right people and book meetings.
• User-friendly tech – The solution had to work for everyone, regardless of tech experience.

When event tech runs smoothly, no one notices - it only stands out when it doesn’t. That’s why IAM brought in Adam Lewis, Director of Technology Solutions at Meeting Management Services (MMS), to make sure registration, check-in, and the event app worked so seamlessly that attendees barely had to think about them. 

His goal? Keep the focus where it belongs - on networking, building relationships, and sealing deals - without a single tech-related distraction.

The Solution

1. Check-In & Badge Printing That Just Worked

With 12 self-check-in kiosks, 6 badge printers, and 12 iPads, Adam transformed the arrival process. Attendees scanned their QR codes, confirmed their details, and had their badges printed in under 30 seconds.

“We checked in 95% of attendees before the first session even started.”

To keep things flowing, Adam introduced a tiered check-in system:

• Pre-registered attendees used self-check-in kiosks to scan their QR code, confirm contact details, and print their badges within seconds.
• Attendees who hadn’t downloaded the app or were dealing with issues like forgotten Apple IDs were directed to a help desk for guidance on accessing their registration details.
• Walk-ins & last-minute registrations were handled at dedicated stations where staff efficiently processed registrations and printed badges.

“We had the same amount of equipment in Toronto that we did in Las Vegas using Accelevents in terms of number of kiosks, stations, all that kind of stuff. But we had lines that took up to over an hour for people to check in, in Toronto. In Las Vegas, with Accelevents, we never exceeded the first station that we had put up. The system worked so well that the crowds were able to come in, use their QR code to check in, and move straight through.”

2. Smart, Seamless Badge Customization

For IAM, badges aren’t just name tags - they are key to networking. Accelevents made it easy to:

• Verify photos in real-time for added security.
• Use color-coded badges to quickly identify exhibitors, sponsors, and VIPs.
• Embed QR codes for lead retrieval and session check-ins.
• Reprint badges instantly to accommodate last-minute updates.

"Being able to view their badge, their profile image, and take a new photo onsite if necessary and then have that new image immediately printed on the badge - none of our previous systems could do that. It was an absolute game-changer.”

3. A Must-Have Event App

Networking is the heartbeat of IAM’s event. To maximize engagement, Accelevents delivered a user-friendly event app with:

• Powerful attendee search filters 
• A meeting scheduler with automated meeting reminders
• Interactive maps
• Session check-in tracking 

App adoption hit 85%, making networking easier than ever.

“IAM attendees aren’t here for the sessions, they’re here to do business. The app made it easy to find and connect with the right people. We finally had a tool that let them set up meetings in one place instead of juggling emails and messages across different platforms.”

4. Support That Had IAM’s Back

No one likes last-minute tech issues, but with Accelevents, IAM had real-time support to keep things running smoothly:

• Instant fixes for login and registration issues.
• Badge template adjustments on the fly.
• Live analytics to monitor check-in flow and app engagement.

“Accelevents didn’t just sell us a platform and disappear. The direct access we had to their team - Marvin and Arianne especially - was invaluable. They weren’t just vendors; they embedded with us and cared as much as we did about the client’s success.”

The Results

• 2,000+ attendees checked in within two hours - no long lines.
• 85% app adoption rate - more connections, more engagement.
• Flawless badge printing - no more manual fixes.
• Streamlined registration, allowing IAM’s team to focus on the attendee experience.
• 100% stakeholder satisfaction - IAM is sticking with Accelevents for 2025.

Conclusion

IAM didn’t just improve check-in, they transformed the way attendees experienced the event. By upgrading to smart check-in, seamless badging, and a high-engagement event app, IAM set a new industry benchmark for efficiency and convenience.

Instead of standing in line, attendees were out there building connections, learning, and closing deals. And with IAM’s 2025 Annual Meeting & Expo already in the works, they’re looking forward to raising the bar even higher next year.