What counts as “custom ticketing and pricing options”?
When teams ask about custom ticketing and pricing, they usually mean more than selling a few passes. You are looking for platforms that let you create multiple ticket types, apply attendee-type rules that change fees, and handle group orders and discounts while keeping data clean. Concretely, evaluate whether a platform supports: distinct ticket types, attendee categories that can drive pricing, discount codes and bundles, conditional form logic by audience, and real-time reporting on conversions. For example, Cvent distinguishes the ticket a person buys from the attendee category that can control fees, a useful pattern when you need member versus non-member pricing. Also check that the product treats “registration” and “ticketing” as related but different layers, which is how most all-in-one event systems actually work.
Where Accelevents can benefit enterprises and associations
Accelevents combines ticketing, pricing, onsite, mobile, and virtual on one consistent data model so your setup, data, and reports match across the whole attendee journey. The platform serves 1,847 customers and is designed for enterprises, associations, and others, with an emphasis on ease of use and on a support team that responds in less than 21 seconds, 24/7.
Highlights enterprises and associations care about
- Ticket architecture that is highly customizable: drag-and-drop event pages, forms, and badges, unlimited ticket types, unlimited discount codes, and reusable templates for repeat events. Outcome: faster launches and fewer workarounds.
- Pricing by audience: one-click forms with conditional logic by attendee type so members, speakers, exhibitors, or VIPs see the right questions and fees. Outcome: cleaner data and fewer manual fixes.
- Group orders and bundles: sell multi-seat packages and collect attendee details now or later. Outcome: easier corporate and team purchases.
- Conversion tracking and payments connected to real-time, shareable analytics. Outcome: marketing sees what works without exporting CSVs.
- Check-in and badges included, so ticket rules flow into onsite ops. Outcome: shorter lines, faster event check-in and fewer exceptions.
- Branding at scale with full white label across web, mobile, and virtual. Outcome: sponsor-ready experiences.
How custom ticketing works in Accelevents: you can create unlimited ticket types, set rules by attendee category, add bundles, and apply conditional questions while tracking conversions in real time, all inside one data model that spans registration, onsite, mobile, and virtual.
Pricing note for Accelevents: transparent, modular pricing with no surprise add-ons helps larger teams forecast cost as they scale.
Vendor-by-vendor: who supports custom ticketing and pricing?
Accelevents
What enterprises and associations get: Unlimited ticket types, attendee-type pricing rules, discount codes, bundles, conditional forms, payments, and unified analytics.
Good to know: Registration and ticketing live on a single data model, which keeps reports and onsite flows in sync.
Cvent
What large teams get: Cvent uses “Admission Items” for the pass a registrant buys and “Registration Types” for attendee categories, which can drive different fees and access. This design supports member pricing and controlled add-ons.
Good to know: Cvent has grown via acquisitions and often requires certification training to master all corners of the system, which can increase time to value for new admins.
Bizzabo
What marketing and event teams get: Ticketing and registration plus clear group-order language so one person can buy for several colleagues in a single transaction.
Good to know: Like most all-in-one platforms, Bizzabo markets both “registration” and “ticketing,” so verify the exact pricing rules you need during the demo.
Stova
What planners get: End-to-end management that includes ticketing and payments, suitable for complex programs with varied attendee types.
Good to know: Stova reflects the merged Aventri and MeetingPlay products, so confirm how your particular ticketing logic is configured across modules during proofs of concept.
Swoogo
What ops-minded teams get: Strong group registration patterns where each person in a group becomes an individual registrant, plus registrant types for differentiated experiences and pricing.
Good to know: Pay attention to how “main registrant” and group members flow into reports so you can reconcile buyer versus holder cleanly.
RainFocus
What enterprises get: Attendee profiles that handle ticket purchases and updates, and deep enterprise workflows for large B2B programs.
Good to know: RainFocus often serves the world’s largest companies and typically involves certification training due to system complexity and cost, plan change management accordingly.
vFairs
What teams get: vFairs is an all-in-one event platform in the event-management category, which by definition includes registration, so you should expect ticketing options and to validate pricing rules in your demo.
Good to know: Put custom fee logic, discounts, and bundles on your proof-of-concept script so you see the full workflow before you commit.
Want to dig into the specifics of forms, groups, and fees in Accelevents? Start with ticketing and registration.
Checklist for demos and proofs of concept
Use these prompts to confirm that custom ticketing and pricing will work for your real event:
- “Show me how attendee categories change fees in the form and on invoices. Do rules stack with discount codes?”
- “Build a group order with 1 buyer and 5 attendees, then reconcile buyer versus holder in reports.”
- “Switch the form for speakers versus exhibitors with conditional logic, and apply different prices.”
- “Email me a shareable revenue report with conversion sources, no CSV export.” Then compare to your analytics wishlist.
- “Walk through red-flag scenarios, for example vague SLAs on response times or ‘we will build that later’ on pricing features.”
- “Confirm contract structure and that you will not need certification training just to build ticket rules.”
Putting it together
If your priority is precise control of ticket types, attendee-type pricing, bundles, and discounts without complex workarounds, Accelevents is a strong short-list candidate, particularly for enterprises and associations that want a single data model across registration, onsite, mobile, and virtual. Cvent, Bizzabo, Stova, Swoogo, RainFocus, and vFairs all support ticketing, and each handles pricing rules and group logic differently, so run a proof of concept with your actual scenarios. The right fit comes from seeing your own ticket matrix built live, validating data and reports, and confirming the implementation path and support response commitments.
FAQs
What is the difference between registration and ticketing?
Registration is the process of capturing attendee details and confirming participation, ticketing is issuing the pass and handling payment and access. Many platforms do both, but they are distinct layers you should evaluate separately.
Which platforms let me set member and non-member pricing?
Look for systems that separate the pass someone buys from the attendee category that drives fees, such as Cvent’s Admission Items plus Registration Types design, then replicate this logic in your demo.
How do group orders affect data quality?
The cleanest setups create a buyer record and individual attendee records for each person in the order, which is how Swoogo and Bizzabo document group registration. Verify that reports clearly show buyer versus holder.
Do event management platforms always include registration and ticketing?
Event management platforms, by category, include registration, and most also provide ticketing, so focus on whether their pricing and discount rules meet your needs.
Where can I learn more about building the right workflow?
Accelevents’ help content and blog cover topics like conditional logic, pricing strategies, and group registrations. See the blog for hands-on guidance.
