Event Talk Live continues to grow and it’s no wonder! The July event, “The Future of Hybrid Events” was one of the most popular episodes of the series, where Melinda Burdette of MPI (Meeting Professionals International) shared her insights with Kate Patay (Patay Consulting) on the pressing topic of hybrid events and their effectiveness to scale event growth. (Register for free for our latest Event Talk Live session, happening on August 19th, at 2 pm.)
Event Talk Live opened up with a bang as event specialist and industry powerhouse Melinda Burdette of MPI (Meeting Professionals International) joined in to review and discuss the results of our survey, ‘The Future of Hybrid’, reflect on the future of hybrid events in the second half of the year, and render her expert opinion answering audience questions. In June and July, we asked over 200 event professionals their thoughts on the future of hybrid events. Maddie Bird, Community & Events Manager at Accelevents, moderated the discussion and shared the results of that survey. Some highlights of the session were:
"The key is to know who you’re playing to. While we’ve come a long way with hybrid events, no one has truly cracked the code to ensure the exact same experience for both virtual and in-person events." Melinda Burdette MPI (Meeting Professionals International)
The Fireside Chat with Melinda Burdette ended with a round of audience questions and positive feedback for such great information.
“Know the purpose of your event, know what you need to get out of your event, and above all, know your audience.” Melinda Burdette MPI (Meeting Professionals International)
You can find the full survey results here.
Educational sessions were broken up by the Entertainer Spotlight featuring Christina DeNee’ of Big Head Cartoon Caricatures. This high-energy session, like the previous Event Talk Live, had everyone dancing in their seats as the DJ spun timeless crowd favorites while Christina amazed everyone with her live-drawing skills. Audience members clamored to be the next in line to have their caricatures drawn in real-time to the danceable beats. This was a great example of how to incorporate entertainment into your event to both engage the audience as well as inject some energy into a hybrid experience.
Maddie Bird again expertly moderated, this time during the Event Talk with the Experts Panel Session. Melinda Burdette (MPI) and industry expert Kate Patay of Patay Consulting shared what they’ve learned from organizing their very own hybrid events as professionals adapt to this ever-changing event environment. The panel provided various answers when asked how to define a hybrid event. While it was clear that there is no set definition of hybrid events, Patay jumped in to say,
“Hybrid’s a way in which you can make sure that you’re engaging people in real life and through the virtual medium. I think we’re still figuring out what that looks like and I do think it’s going to be different for the coming year versus what the future of it’s going to be.” Kate Patay Patay Consulting
The experts agreed there is no one definition. Hybrid is what you make of it. It is not just live streaming...it is engagement...it is interactive. After organizing approximately half a dozen hybrid events, and attending around a dozen, Patay reflected, “It’s a study in people constantly. What are the pain points? What do we need to overcome?” Between prioritizing health & safety, Patay and Burdette agreed that making sure we don’t leave an audience behind is critical for hybrid success. Camera and mic placement, an experienced emcee, live Q&A, and VIP rooms are just some examples of how we can connect our virtual audience with our in-person event. As thought leaders, Patay and Burdette are paving the way to set best practices for event professionals everywhere. Event Talk Live rounded out this jam-packed event with networking opportunities and Q&A with the experts. While the format of hybrid events may evolve as world events change, they are certainly here to stay long into the future. Looking to get the latest insights and pro tips for event professionals? Register for our upcoming Event Talk Live session and learn from the leading experts in the industry!