Track every stage of the ticket buying journey with Facebook Pixel, from checkout page views to completed purchases, and use that data to optimize your event ads.
Facebook Pixel is Meta's tracking tool for measuring how people interact with your event's ticket checkout flow. Once installed, it helps you understand where potential buyers are dropping off in the purchase process, so you can adjust your ads or checkout experience to recover lost sales.
Accelevents fires standard Facebook Pixel events at each stage of your event's checkout flow. These events sync to your Facebook Events Manager account, where you can view funnel performance and build retargeting audiences.
- Track checkout page views: A PageView event fires when a buyer lands on your event's ticket checkout page.
- Track cart activity: An AddToCart event fires when a buyer adds one or more tickets to their cart.
- Track checkout starts: An InitiateCheckout event fires when a buyer moves from ticket selection into the Buyer Info stage of checkout.
- Track payment entry: An AddPaymentInfo event fires when a buyer enters their payment details.
- Track completed purchases: A Purchase event fires when an order is completed, including the order amount and currency, so you can measure ad spend against actual ticket revenue.
Setup takes a few minutes: create a pixel in Facebook Events Manager, copy your Pixel ID, then paste it into your event under Settings > Integrations.
A note on iOS tracking: iOS 14.5 and later allows users to opt out of tracking, which limits what the standard pixel can report for those devices. Facebook's Aggregated Event Measurement tool addresses this, but it requires domain verification, which is only available on Accelevents White Label accounts.
It adds Meta's tracking pixel to your event's ticket checkout flow, firing standard events like PageView, AddToCart, InitiateCheckout, AddPaymentInfo, and Purchase. Those events sync to Facebook Events Manager, where you can see funnel drop-off and build retargeting campaigns.
Five standard events: a PageView when someone lands on checkout, AddToCart when they add tickets, InitiateCheckout when they enter buyer info, AddPaymentInfo when they enter payment details, and Purchase when the order completes (including order amount and currency).
Log in to Facebook Events Manager, create a pixel under the Pixel option, name it, and enter your Accelevents event URL. Facebook will generate a Pixel ID you can copy.
In your event's admin console, go to Settings > Integrations, find Facebook Pixel, click Configure, and paste in your Pixel ID.
Partially. iOS 14.5 and later lets users opt out of tracking, which limits what the standard pixel reports for those devices. Facebook's Aggregated Event Measurement tool can recover some of that data, but it requires domain verification.
No — the standard pixel and its five tracked events work on any Accelevents account. Domain verification for Facebook's Aggregated Event Measurement tool (which helps recapture iOS opt-out data) is only available on White Label accounts, since it requires your own custom domain.
Yes. Once your pixel is tracking events, you can use that data in Facebook Ads Manager to build Custom Audiences — for example, retargeting people who started checkout but didn't complete a purchase.
Accelevents is the only enterprise-grade event management platform that is easy to use and customize. Book a demo, and we'll showcase all the tools you need to orchestrate your next successful event.
