ACCELEVENTS MMS CASE STUDY

“We don’t just want a vendor - we want a partner. And Accelevents embedded with us just like we embed with our clients. They weren’t just another software provider; they were in the trenches with us, making sure everything worked exactly how we needed it to. That level of investment in our success is rare, and it’s why this isn’t just a one-off project - it’s a long-term partnership.”

Adam Lewis, Director of Technology Solutions, MMS

So if an organization was considering Accelevents, what would you tell them?

For event agencies like Meeting Management Services (MMS), success comes down to two things: delivering exactly what their clients need and executing flawlessly. The right event tech isn’t just helpful - it’s critical.

MMS needed a platform that could handle complex registration, dynamic badge printing, and smooth on-site management while integrating seamlessly with their clients' systems. After testing multiple platforms that fell short, they found their perfect match in Accelevents.

With Accelevents, MMS delivered a frictionless event experience for one of their key clients, the International Association of Movers (IAM). Here’s how they raised the bar for event execution.

The Challenge

MMS works with diverse clients, from large corporations to national associations. Some clients come to them with pre-selected event tech, while others look to MMS to recommend the best platform for their needs. The challenge? Finding an event tech provider that could adapt to MMS’s high standards and custom requirements, particularly for events with complex registration needs.

“We mold to the needs of our clients, and that includes whatever event tech we bring to the event. Sometimes, we inherit platforms that aren’t great, and sometimes, clients are open to new solutions. We needed a partner that could handle both.”

For one of MMS’s largest clients, the International Association of Movers (IAM), the requirements were particularly unique:

• Locked membership data: Registration had to be pulled directly from IAM’s database, preventing attendees from modifying company names or credentials.
• Custom badge printing: Badges needed to include profile photos, membership tiers, and role-based designations.
• A networking-first event app: IAM attendees weren’t there for content only; they needed an intuitive way to find and schedule meetings with the right people.
• Flawless on-site execution: Past events hosted on a well-known legacy event platform had been plagued by hour-long check-in lines, frustrated attendees struggling to access their registration details, and last-minute badge fixes due to outdated or inconsistent systems. The process often led to long waits, staff scrambling to manage lines, and an overall stressful experience that detracted from the event itself.

The Solution

MMS partnered with Accelevents to create a fully customized event tech solution that addressed IAM’s needs and provided a scalable option for future events.

1. Integrated Registration & Membership Validation

Many event platforms offer membership validation, but most only validate based on ticket price. IAM required a stricter system that pulled membership data directly from their database and locked in attendee details. Accelevents was able to understand MMS’s needs, write out the scope, and make it happen.

“Most platforms let attendees change their name or company after registration, but that wasn’t an option for IAM. Accelevents worked with us to ensure the registration data was locked, preventing unauthorized edits. That was huge for us.”‍

2. Dynamic Badge Printing

Accelevents provided real-time badge printing that included attendee photos, a must-have for IAM’s trust-based industry. Attendees could upload a profile photo pre-event or take a new one on-site, which printed instantly on their badge.

“The ability to upload or take a new photo at check-in and have it print directly onto the badge was a game-changer. No other platform could do that for us.”‍

3. A Fully Customizable Event App

IAM’s attendees aren’t at the event for sessions - they’re there primarily to do business. Accelevents provided an app that allowed them to:

• Filter and search for attendees based on industry needs (e.g., “art movers in Kenya”).
• Schedule one-on-one meetings directly within the app.
• Receive real-time event updates and notifications.

“IAM attendees aren’t here for sessions - they’re here to make deals. The Accelevents app finally gave them a tool to streamline that process instead of juggling emails and messages across platforms.”

‍4. High-Touch Support & Custom API Integration

MMS had worked with event tech providers before, but few provided the direct access and support that Accelevents did.

“Accelevents didn’t just sell us a platform and disappear. We had direct access to Marvin and Arianne, who worked alongside us as part of our team. They embedded with us and truly cared about the client’s success.”

Beyond customer support, Accelevents built a custom API integration that connected seamlessly with IAM’s existing membership and registration system. This eliminated the need for manual data entry and ensured a frictionless experience.

“Any transition will take effort, but Accelevents made it easy. Even a new hire on our team picked it up in minutes - it was that intuitive.”‍

The Results

• 2,000 attendees checked in within two hours - eliminating long lines.
• 85% app adoption rate - networking was easier and more efficient.
• 100% registration data accuracy - ensuring membership security.
• Seamless badge printing - real-time, on-demand, with attendee photos.
• Strong agency-vendor partnership - MMS now recommends Accelevents for future clients.

Conclusion

For MMS, Accelevents wasn’t just another event tech provider but an essential partner in delivering seamless, high-impact events. The custom API integration, real-time badge printing, and high-touch support made it a perfect fit for IAM’s unique needs and a scalable solution for other MMS clients.

“We’re looking forward to 2025 and enhancing what we can do together. This is a long-term partnership.”

‍Adam Lewis, Director of Technology Solutions, MMS

With their next event already in the works, MMS and Accelevents are proving that when the right event agency and the right tech provider team up, seamless event execution isn’t just possible - it’s the standard.