As an event organizer or marketer, you've undoubtedly come across the term "white-label events." But what does it mean? More importantly, is it the secret sauce your event needs, or just another hole in your budget?
In simple terms, a white-label event means that you, the event planner, use an external provider's platform or service but brand it as your own.
Imagine attending the White Label World Expo; you'd see many products ready to be stamped with your unique brand. In the event space, this concept translates to every digital or physical touchpoint of your event. From mobile app interfaces to event websites, ticketing systems, and webinar splash pages - every platform feature can be branded!
Pro Tip: For an in-depth look at how to brand each element of your event management platform, visit our detailed blog post.
In standard events, attendees often interact with third-party platforms displaying the provider's logo and branding.
For example, when purchasing a ticket from a popular ticketing site, that company's branding is evident throughout the ticketing journey. In contrast, a white-label event would allow ticket sales through an event ticketing platform that looks entirely yours.
Not all events are ideally suited for white labeling. Sometimes, investing in a white-label package may not be the best use of your money.
Ideal Use Cases for White Label Events:
Less Ideal Scenarios:
A white-labeled event can be the branding elixir you've been looking for, propelling your event to the next level. However, it's essential to weigh the costs.
If you're hoping to offer a branded in-person or hybrid event experience that resonates long after the last check-in, it's worth considering.
On the flip side, if your next event focuses primarily on delivering content with less emphasis on branding, it might be worth directing your budget elsewhere.
As you reflect on the future of your events, the allure of white labeling is undeniable. But every great strategy starts with informed decisions.
Before settling on an event platform with white labeling options, initiate a dialogue with potential vendors with robust white labeling solutions.
Some key questions to ask them are:
Speaking of informed decisions, Accelevents is here to help. As a leading event management platform for virtual, hybrid, and in-person events, we're ready to showcase our white labeling options and answer these and any questions you might have. Book a free consultation to learn more!