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How to Create an Event Website That Wows Your Attendees

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In today's economy, it can be tough to get people to rsvp for events or buy tickets. But don't worry, we're here to help. We've put together a step-by-step guide to help you create an event page that not only attracts visitors, but also gets them to sign up or buy tickets. Follow our advice and you'll be on your way to a sold-out event in no time.

What is an event page and why do I need one?

An event homepage or event website is designed to provide all the necessary information about a specific in-person, virtual or hybrid event, while also promoting it.

These types of pages often include engaging visuals and testimonials to build excitement and anticipation for the event. Additionally, they typically have built-in event registration and ticketing functionality, making it easy for visitors to register or purchase tickets directly from the event page. That’s good news for event planners as it allows them to sell tickets 24/7!

What tools should I use to build an event page?

Event sites can be built in different ways - using templates, website builders or coding.

Event pages built from templates are pre-designed pages that can be easily customized with the planner's own event information and branding.

Event website builders are drag-and-drop platforms that provide a user-friendly interface for creating and customizing event pages.

Building an event page from scratch using coding gives planners complete control over the design, layout, and functionality, but it requires more time and resources.

What information should I include on my event page?

Clear and concise messaging is key to effectively marketing your event. Your event website is a crucial platform for communicating this information to potential attendees.

To ensure that all relevant information is included on your event page, use the 5 Ws (When, Where, Why, Who, What) as a guide:

  • When: Include the event name and date, as well as the agenda for specific sessions. In case of recurring events, you may also want to include the events calendar.
  • Where: Provide the location and address of the event, as well as details on how attendees can access it (e.g. directions, maps, transportation options, parking information). Additionally, list nearby restaurants and hotels for attendees to stay and eat.
  • Why: Clearly state the reason for hosting the event and the benefits of attending.
  • Who: Describe the ideal attendee profile and list the speakers, performers, sponsors, exhibitors, and event organizer.
  • What: Provide a clear call to action, such as registration or purchasing tickets. Include information on ticket types and a registration form.

By including this information on your event website, you will immediately give visitors a clear idea of what your event is about and encourage them to take action.

Should I create an event landing page or an event website?

Whether you choose to build a landing page or a website for your upcoming event depends on the purpose of the page and the type of event you’re hosting.

An event landing page is a single web page designed for a specific event. allows the organizer to provide all the necessary information about the event in a clear and concise way. Event landing pages are typically easy to set up and update. They focus on providing the key event details needed to drive users to take action by either purchasing tickets or registering for the event.

An event website is a comprehensive online platform that can include a variety of information about an event, including its history, past events, the organization or company behind it, and content libraries. It is more complex than a regular event page and can be used as a hub for all the events that the organizer is planning in the future.

What should my event page look like?

A good event website should have a cohesive, professional look that is on brand.

Here some event website design recommendations to follow:

Branding: Align event branding with your overall company branding. Adhere to your branding guidelines and apply them consistently throughout the event page, including the same font, color scheme, and logo. This helps to reinforce brand awareness and capitalizes on the trust that event visitors have in your brand.

Event Theme: The visuals and branding should also align with the theme of the event. If the event is a music festival, design a page that’s fun and lively. If you’re hosting an annual trade show, the branding should be professional and sleek and maintain consistency year over year.

Videos and Imagery: Use relevant high-quality images that are well-lit, in focus, and that capture the essence of the event. Images should be relevant to the event, and showcase the venue, attendees, and any other key elements of the event. Videos are an even better way to promote the event and key speakers.

Social Proof: Use testimonials, photos, or video from previous events to build excitement and anticipation.

Responsive, Mobile-Optimized Design: Make sure that the event page is mobile-friendly and optimized for different screen sizes. This will ensure that the visitors can access the information easily from their mobile devices.

By considering these factors, you can choose visuals and branding that effectively promote the event and create a professional and cohesive web design that entices visitors to attend.

Pro Tip: Choose an event management software that offers customization options to make your event ticketing website stand out. Look for a platform that offers a variety of visually appealing event page templates with easy-to-use customization options; this way you can quickly and easily create an event page that reflects your unique event and story.

Why is it important to simplify my event page?

You don't want potential attendees leaving your event page because they are confused and don't know what to do. Clear and concise messaging is essential to increase conversions on an event page. Here are some strategies to focus on:

  • Call to Action (CTA): Make sure your call to action is clear, whether it's "Buy Tickets" or "Register" for an event. Ensure that it is consistently used across all channels: social media, email communications, and the event page.
  • CTA Buttons: Include well-designed and prominent call-to-action buttons throughout the page, preferably in prominent locations. Make sure the buttons are easy to spot and understand.
  • Headlines: Use headlines that are clear and attention-grabbing, highlighting the key information about the event and the call to action.

Why are different ticket types a good idea?

Offering different ticket types can be a good way to maximize revenue for several reasons:

  1. Budget Level: Offering different ticket types at varying prices allows event planners to reach people of all income levels, which expands their potential customer base.
  2. Upsell Opportunities: Different ticket types can give event planners the opportunity to upsell attendees. For example, offering a VIP ticket type can help increase revenue, while providing buyers with a more exclusive experience.
  3. Personalization: Different ticket types can provide attendees with a more personalized experience, such as early access, backstage passes, or exclusive perks. This can be an incentive for some attendees to choose a more expensive option.
  4. Better Data Analysis: Offering different ticket types allows event planners to collect data on which pricing options are more popular and adjust prices accordingly, maximizing revenue and making sure that the right pricing is set for the right audience.

How can I use urgency to drive registrations and ticket sales?

Creating a sense of urgency can drive sales and encourage visitors to purchase tickets early. This can be achieved by emphasizing the limited quantity and time available for purchasing tickets.

  • Quantity Available – Many ticketing platforms will allow you display the number of tickets remaining for each ticket type on your event ticketing website. Showing this quantity will provide a reminder to your audience that tickets are running out, and it will also provide social proof that others have been purchasing tickets at a rapid rate. In response, users will buy their tickets now rather than wait!
  • Time Available – Similarly, many pages allow you to display the time left until tickets will no longer be available. This could be in the form of a countdown or simply by listing the time left until the ticket sales will end. Either way, showing the time left until tickets will no longer be on sale will provide a stimulus for potential guests to buy their tickets sooner.Sense of urgency.

Why is a simple check-out crucial to locking in ticket sales?

You’ve spent a lot of time creating an attractive and highly converting event ticketing website. Now you’ll want to make sure that you offer an easy checkout process that ensures none of your ticket buyers leave your site before completing their purchase.

Reduce the number of checkout steps

When thinking about the checkout process, again, simpler is better. Try to reduce the number of steps required for your ticket buyers to check out, so you don't frustrate them during the payment process. This applies to all devices, whether it's a desktop computer, tablet, or mobile phone.

Offer a variety of payment options

Another way to make the checkout process more user-friendly is to offer multiple payment options, such as credit card, PayPal, and bank transfer. This will make it easier for visitors to complete their purchase, regardless of their preferred payment method.

Ensure your page is secure

Your checkout page should be secure and compliant with industry standards. This will give visitors peace of mind and confidence to complete their purchase, preventing them from backing out of registration.

Pro Tip: Even if you have the most amazing event page and your check-out process is flawless, visitors may still abandon the registration process. To re-engage them, try sending reminder emails, using retargeting ads, or offering incentives to sign up.

How can I encourage ticket buyers and registrants to promote my event?

There’s a way to capitalize on your ongoing registrations and ticket sales to get even more ticket sales! It’s called social sharing and here's how it works: When a person shares on social media that they have bought tickets, it can influence others to do the same. What’s more, people will feel a sense of urgency to buy tickets before your event sells out.

To make it easy for your event attendees to share their purchase on social media and email, choose an online ticketing or registration platform like Accelevents that has built-in social sharing buttons.

How can I make sure my event page gets seen by lots of people?

Creating an appealing event website that presents all the necessary information and allows for easy registration or ticket purchasing is crucial for achieving your goals.

However, simply building an event is not enough. To be successful, you need to implement a strong event marketingcampaign and SEO strategy that drives traffic to it.

Here are some resources to get you started:

  • Event Marketing: Check out our suggestions on how to promote your event to maximize the success of your event.
  • SEO: Search engine optimization may not be everyone's cup of tea, but it's necessary to make your event pagevisible on search engines such as Google. Search Engine Journal has prepared a great tutorial on SEO for events that is worth reading!

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